While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to create a 30 -minute motion picture The Camaro for sale in Apache Junction AZ , which was later on shown on TELEVISION and in cinema. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with catalogs, direct-mail advertising and sales promo materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives admitted no name had been picked for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Apache Junction AZ model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company scientists also found other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s the majority of pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Apache Junction AZ by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning added profit from choices and accessories, the Camaro could be ordered with almost 80 factory choices and 40 dealership devices.
Purchasers might also choice up to a bigger 250-inch version of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.