While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 virtually every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Pocono Manor PA , which was later on revealed on TV and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with catalogs, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives admitted no name had actually been picked for the new car, however did announce that prices of 1967 Chevy Camaro for sale in Pocono Manor PA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business researchers likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched using the Panther name, Chevy’s the majority of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Pocono Manor PA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional profit from options and devices, the Camaro could be bought with nearly 80 factory alternatives and 40 dealer devices.
Buyers could likewise option as much as a larger 250-inch version of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.