While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 virtually every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Garrett IN , which was later on revealed on TELEVISION and in movie theaters. They likewise introduced ladies’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on brochures, direct mail and sales promotion products, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had actually been selected for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Garrett IN design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been launched using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Garrett IN by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning extra make money from options and devices, the Camaro could be ordered with nearly 80 factory options and 40 dealer devices.
Buyers might likewise alternative approximately a bigger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.