While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Middletown IN , which was later on revealed on TV and in movie theaters. They likewise introduced ladies’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Middletown IN model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Middletown IN by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be bought with almost 80 factory options and 40 dealer accessories.
Purchasers could also alternative as much as a larger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.